It takes a human, to understand a human.
Hi, I’m Gio
Gio Camacho is a Puerto Rican entrepreneur, educator, and creative mind passionate about building more human brands. With over nine years of formal and informal study in marketing and brand psychology, Gio has dedicated his career to helping businesses develop authentic, people-centered identities. His mission is clear: make brands feel less like something and more like someone.
Founder of Gio Camacho Inc., +humano.co, and co-founder of Creativos Co., a creative coworking space in western Puerto Rico, Gio’s work bridges creativity and strategy. As a consultant and publicist, he has collaborated with a wide range of businesses, from small startups to established companies both locally and internationally. Yet, his heart remains close to SMEs (small and medium-sized enterprises), which he sees as the true backbone of global economic development.
At the core of Gio’s philosophy is the power of humanization. He teaches that branding today is not just about looking professional; it’s about creating emotional connections that feel real and relatable. Through workshops, lectures, and his newly launched Academy, Gio empowers entrepreneurs and marketers with tools for digital marketing, brand positioning, and the psychology behind human-centric branding.
Gio is not just a creative; he’s a voice for a more conscious way of doing business. His dynamic approach has made him a sought-after speaker on topics like brand humanization, digital strategy, and emotional branding. Every talk, project, and collaboration he leads is infused with his belief that brands must evolve to connect heart-to-heart with their audiences.
For Gio Camacho, humanizing a brand is not just the strategy of the future—it’s the strategy of now. Through his leadership at +humano.co and beyond, he continues to inspire a new generation of businesses to show up more authentically, build stronger relationships, and leave a lasting impact.
