You have the budget; we have the knowledge and creativity to make it work. Let's team up to create something special.

Humanized Branding Strategies

Casa Bacardí

Corporate brands used to dominate the marketing landscape, but not anymore. Social media has changed consumer behavior. Has your strategy adapted? Consider this: the average user now spends 2 hours and 22 minutes daily on social media, and for young people, it could be twice that amount. When consumers spend so much time connecting with brands as if they were human, perspectives and branding strategies must change.

Social media was primarily designed for human interactions, so customers see and interact with brands as if they were people. Don't believe me? Think about the basic interactions on social media: friend/fan (connection), comment (conversations), emoticons (emotions), etc. Different strategies can be employed to humanize your brand, depending on your product, service, buyer persona, and vision. Our mission is to leverage our knowledge and creativity to humanize your brand, creating a personality around it, and making it feel less like an object and more like a human.

Personal Brand

Ayalin Microblading and Beauty

In today's world, everyone is a potential brand. As social media shifts attention from corporate brands to individuals, the concept of "influencer" gains traction. Whether you're a business owner, CEO, employee, spokesperson, political figure, or social figure, you are a brand, and it's essential to pay attention to it. Every personal brand needs two things: 1) a corporate element (to establish a professional image) and 2) humanized elements (to appear empathetic, friendly, and worth following)

Advertising Photography +

Café Don Juan

In today's digital world, the online space is overflowing with content, and the competition for attention is fierce. Let's face it, a simple picture of your product won't cut it anymore; you need attention-grabbing visuals. Almost everything you're currently doing with your product photos can be replicated by your customers using their mobile phones. If your content looks like theirs, it's at risk of getting lost in the clutter.

This means it's time to elevate your advertising photos if you want your product to stand out amidst the noise of social media. Are you ready? We are.

Corporate Brand

Kalmus

Corporate branding remains important, but it no longer thrives in today's marketing landscape without humanization. As consumers become increasingly content-hungry, their expectations from us as 'brands' have evolved, including a refreshed BRANDING EXPERIENCE. In this regard, we firmly believe that a logo is more than just an identifier; it must be a communicator.

What message does your logo convey to your audience? When was the last time you rebranded? Does your brand appear current and up-to-date? Let's sit down together, perhaps over coffee in our offices, your office, or via a video conference, and let's craft your corporate branding strategy together.

Additional Services:

  • Advertising Campaign Development

  • Marketing and Advertising Strategic Consulting

  • Social Media Strategies

  • Social Media Management (exclusive clients only)

  • Advertising Video Ads

  • Corporate Websites

  • Graphic Design

Let’s have a conversation.

Contact us at gio@giocamacho.com

or call 787-383-7340

We are Puerto Rico Based 🇵🇷