Personal Brand - Marca Personal

Nowadays everyone is a potential brand. As social media shifts attention from corporate brand to individuals, the “influencer” concept gains traction. Every Business owner, CEO, employee, spoke person, political o social figure is a brand and should pay attention to it. Every personal brand needs two things; 1) A corporate element (makes the person look like and institution) and the 2) humanized element (makes the person look empathic, friendly and worthy of a follow).

Humanized Branding - Humanización de Marca

Corporate brands use to rule the marketing landscape but not anymore, social media have change customer behavior, have your strategy changed? Think of it, the average user will spend 2hr and 22 minutes DAILY in social media, and for young people it could be twice that amount. When the consumer is spending that amount of time connecting with brands like if they where humans, perspective and branding strategies must change too. Social media was designed mainly for human interactions, so customers see and interact with the brand like if it was a human being, a person ( Don’t believe me? Consider the basic interactions of Social Media; Friend / Fan (Connection), Comment (Conversations), Emoticons (Emotions), etc.). There’s different strategies that could be used to humanize your brand, all depending on your product, service, buyer persona and vision… Our job is to use our and knowledge & creativity to humanize your brand, creating personality around it, making it fell less like an object and more like a human.

Product Photography + Advertising

Today, there’s so much content online! Let’s be real we all know that a simple picture of your product won’t suffice, you need some attention capturing stuff. Almost everything you are doing right know with the photos of your products can be done by your customer with their mobiles (your content is not good enough if it looks like theirs, cause is about to disappear in the clutter). This means you need to step up your advertising photos if you want your product to stand out to all the social media noise out there… are you ready? We are.

Corporate Branding - Marca Coporativa

Corporate branding is still important, but it just don’t survive alone in today’s marketing it needs humanization. As the consumer becomes more content hungry they expect more from us as “brands” including an updated BRANDING EXPERIENCE. In that sense, we strongly believe that a Logo is more than just an identifier, it must become a communicator. What does your logo communicates to your audience? When was your last rebranding? Does your brand look up-to-date? Let’s sit together, maybe with a coffee on our offices, on your’s or in video conference and let’s figure your corporate branding strategy together.

Social Media Management (Content + Community)

Social media was created for people to follow people and not objects; therefore, if your approach to social media is not humanized, you are missing on a fundamental of Social Media Advertising. As you already know, our focus will always be personal, human, emotional, and empathic.

It doesn't matter if you are answering a comment or showing your new product; humanizing your social media strategy and campaigns is the way to do it.

Additional Services

• Marketing and Advertising Strategic Consulting

• Social Media Strategies

• Social Media Management (Exclusive clients only)

• Advertising Video Ads

• Corporate Websites

• Graphic Design