Café Don Juan - Brand Managing

PMO in Action: Partnering with Café Don Juan

Our work with Café Don Juan is a true example of what it means to be a Proxy Marketing Office (PMO)—not just an agency, but an extension of the brand itself.

As PMO, we’ve had the privilege of managing everything that touches the brand’s identity and communication. From the tone of voice in a caption to the design of a coffee bag, every detail has been intentional, consistent, and rooted in the essence of Café Don Juan: a local coffee brand that stands for quality, culture, and community.

Our responsibilities spanned across all areas of brand presence, including:

• Social Media Strategy & Content Creation:
  Planning, writing, designing, and publishing content that reflects the warmth, creativity, and values of the brand—while keeping the community engaged and informed.

• Visual Identity & Packaging:
  From the shape of a label to the message on a cup, we worked to ensure every touchpoint looked and felt like Café Don Juan: authentic, approachable, and full of flavor.

• Photography & Video Direction:
  We didn’t just document; we told stories. Each shoot was designed to evoke emotion—capturing the people, places, and processes behind every sip of coffee.

• Advertising & Campaign Development:
  Whether launching new stores, promoting seasonal drinks, or pushing merchandise, we built strategic campaigns that were both visually compelling and commercially effective.

• Creative Consulting & Brand Stewardship:
  Beyond execution, we served as creative advisors—helping guide brand decisions, explore new ideas, and maintain the integrity and consistency of the brand at every level.

In short, we were involved in everything that spoke on behalf of Café Don Juan. We didn’t just help grow the brand—we helped it speak clearly, connect deeply, and feel unmistakably boricua.

Because when you partner with us, branding isn’t a task—it’s a relationship.