Casa Bacardí - Summer is not over.

Campaign Spotlight: Summer Is Not Over — Casa Bacardí

At Casa Bacardí, we believe Puerto Rico isn’t just a destination—it’s a feeling. And nothing captures that feeling better than summer. So, when the rest of the world was packing up the beach towels and saying goodbye to the sun, we launched a campaign to remind everyone of a simple truth: in Puerto Rico, summer never ends.

The “Summer Is Not Over” campaign was our way of celebrating the year-round magic of this island. More than just a seasonal push, it was a cultural statement. Through vibrant visuals, immersive experiences at Casa Bacardí, and storytelling that highlighted our warm weather, warmer people, and timeless vibe, we invited both locals and visitors to lean into the joy, connection, and celebration that lives here all year long.

We spotlighted not just the rum (though Bacardí was definitely flowing), but the essence of Puerto Rican summer:

• The laughter of friends gathered around

• The rhythm of salsa spilling into the streets,

• The hospitality that makes strangers feel like family,

• The golden hour that hits differently when you’re in paradise.

Because here, the sunsets don’t signal an ending—they’re an invitation to keep the party going.

Summer Is Not Over was more than a campaign. It was a reminder that joy has no expiration date when you're in the right place, with the right people… and a rum in hand.

Medium: Digital