Isanova | Diseño de campaña modular “ Tú Primero”
“Tú Primero”: A Modular Campaign That Humanizes Healthcare at Isanova
In healthcare, what you offer matters — but how you communicate it matters even more. That’s why the “Tú Primero”campaign was created for Isanova Healthcare Group: a strategic, project-based initiative designed to spotlight the professionals behind the care and position Isanova as a trusted, people-first provider.
A Flexible Message for Every Dimension of Care
From the start, “Tú Primero” was built as a modular campaign, allowing it to evolve across different pillars of health while maintaining a unified message. Its flexibility gives Isanova a long-term communication platform that can be tailored for:
Tu salud primero
Tu nutrición primero
Tu salud mental primero
Tu familia primero
This approach ensures consistency while also creating space for growth, specialization, and ongoing storytelling.
Putting Professionals at the Center
At the heart of this campaign is a simple idea: before you trust a brand, you trust a person.
“Tú Primero” was designed to highlight the doctors, specialists, and healthcare professionals of Isanova — not only as experts in their fields but as real, empathetic, and approachable individuals.
Through professional photography, video interviews, educational content, and social media storytelling, each piece was crafted to build credibility, increase visibility, and attract both patients and fellow professionals.
A Brand That Prioritizes What Matters Most
“Tú Primero” is more than a tagline. It’s a statement of values.
In a healthcare landscape where interactions can often feel transactional or cold, Isanova is making a bold promise: we put people before processes, faces before files, and humanity before everything else.
Because when care is personal, trust follows.