Yaras Corp - How a Tagline Became a Brand Flag

At Gio Camacho Inc., we don’t just create campaigns — we create brand movements. And our work with Yaras Industries, the leading shopping cart manufacturer in Puerto Rico and the Caribbean, is a perfect example.

When Yaras approached us, they weren’t looking for a one-off campaign. They were ready to evolve. To reposition. To lead with purpose. That’s how “Moving Your Future” was born — not just as a tagline, but as a brand philosophy.

From Campaign to Core Identity

What started as a campaign to highlight Yaras’ impact in the retail and logistics space quickly became something bigger.

“Moving Your Future” became the heartbeat of the brand — a powerful idea that captured what Yaras truly does: create movement in businesses, communities, and the economy.

Every cart they build isn’t just about utility — it’s about progress. And every message we crafted wasn’t just about products — it was about possibility.

A Full Rebrand, Rooted in Purpose

As their Proxy Marketing Office (PMO), we led a full rebranding effort, from strategy to execution. This included:

• A modernized visual identity

• Refined brand messaging

• Website and digital overhaul

• Social media content, ads, and product storytelling

• Packaging and collateral design

• Campaign development and rollout

Our goal was simple: align their external image with the legacy, innovation, and local pride they represent.

The Result: A Brand on the Move

Today, “Moving Your Future” is more than a slogan — it’s a brand standard. It flies on every cart, guides every decision, and represents a promise to customers across the region. As Yaras continues to expand its footprint across Puerto Rico, the Dominican Republic, and the Caribbean, we’re proud to be walking — and rolling — beside them every step of the way.

Because when we say we’re your marketing office, we mean it.

From carts to content. From strategy to story.